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Monday, February 23, 2009

Uncertain Times Call for Innovative Measures

Whether you are a consumer or a producer, these are uncertain times. Consumers have stopped spending on any new purchases whether be it big or small. Sales of new cars have dropped to a trickle. Just ask the GM, Ford and Chrysler. The government is trying to do its part to boost new car sales by making sales tax on cars tax deductible. But what are the car manufacturers doing on their part to boost sales?

Just watch this Hyundai commercial to find out



Its not just car companies that are targeting consumers in these desperate economic times. Home builder, Toll Brothers, is offering a mortgage protection plan where it will pay 6 months of mortgage upto $2500 for home-buyers who lose their jobs.

Certainly, uncertain times do call for innovative marketing techniques.

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