The below video produced by Rafael, an Israeli Defense Company, is a case study in "What Not to Do When You are Marketing a Product". For three long minutes you are not sure what this video is about.
This video was shown at Aero India 2009 recently.
After watching this video, if I were AK Antony I would not want to trust the defenses of my country to whatever the company is trying to sell, however good the product may be.
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