A few tweets by Lalit Modi aimed at getting even with the now former Indian Union Minister Shashi Tharoor have spectacularly backfired and have exposed the shady dealing in the IPL that include bid rigging, nepotism, tax evasion, black money, bribes and even the dreaded match fixing. The collateral damage in all of this is the IPL and the entire Indian cricket establishment.
Just to give some perspective, MTI Worldwide valued each of the brands at above $10mil in 2009. And I am pretty sure it is much much more in 2010 considering that the two new additions to the IPL paid a whopping $735mil. This is huge considering that IPL did not even exist 3 years ago.
Its rather ironic, that the same social media (Twitter) that Lalit Modi used to build the IPL brand that made him the most powerful man in world cricket, may have contributed to his downfall.
Check out the tweets of Lalit Modi that led to the IPL controversy.
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